A Mission Rooted in Quality, Sustainability & Heritage
Our mission is simple yet profound:
The Beauty of Handcrafted Luxury
We want people to experience the unmatched softness, warmth, and elegance of hand-knitted clothing made from nature’s most delicate and luxurious fibers.
A Commitment to Sustainability
Unlike mass-produced fast fashion, our garments are made with intention. These are pieces meant to last—cherished rather than discarded, ensuring they don’t contribute to environmental waste.
Protecting Ladakh’s Delicate Ecosystem
The Changthang Plateau, home to the herders who provide our wool, is an ecosystem rich in fragile beauty. Our commitment to ethical sourcing helps preserve this land, its wildlife, and the centuries-old traditions of those who depend on it.
Empowering the Herders of Changthang
As modernization threatens traditional ways of life, many herders are leaving their pastures for uncertain city jobs. By working directly with them—without middlemen—we ensure fair compensation and encourage them to take pride in their honorable craft.