Privacy Policy

Effective Date: May 14, 2025
 
This Privacy Policy describes how Lineage Boutique (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from lineageboutique.com (the “Site”) or otherwise interact with us (collectively, the “Services”).
 
By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please refrain from using our Services.
 
1. Data Controller
Lineage Boutique is the data controller for your personal information under applicable data protection laws.
Phone: +91 6006957871
Location: Igoo Intse 84, Leh Ladakh
 
2. Information We Collect
 
a. Information You Provide
 
We collect personal data you provide directly through:
  • Name, email, phone number, and address
  • Account login credentials (if applicable)
  • Order and shipping details
  • Customer support messages
b. Automatically Collected Information
When you access our Site, we collect:
  • Device and browser data
  • IP address
  • Interaction data (pages viewed, cart activity)
c. Cookies and Tracking Technologies
We use cookies and similar technologies for:
  • Essential site functionality
  • Analytics and performance
  • Marketing and ad personalization (with your consent)
You may manage or withdraw your cookie preferences through our cookie banner or browser settings. See our [Cookie Policy] (if applicable) for more information.
 
3. Legal Bases for Processing
We process your personal data under the following legal bases:
  • Contractual Necessity: To fulfill orders and provide customer service
  • Consent: For marketing emails and cookie usage (you can withdraw at any time)
  • Legitimate Interests: To improve our website, detect fraud, and communicate with users
  • Legal Obligations: Where required to comply with applicable laws (e.g., tax records)

4. How We Use Your Information

We use your personal data to:

  • Process and fulfill your orders
  • Communicate with you about your orders or account
  • Send promotional emails (if you opt in)
  • Improve our services and site performance
  • Detect and prevent fraud or misuse
5. How We Share Your Information
We may share your data with:
  • Third-party vendors (e.g., payment processors, couriers, IT providers)
  • Marketing platforms, only if you’ve opted in to receive promotion
  • Legal authorities, when required
  • Affiliated companies, if necessary to run our business
We will never sell or rent your personal data.
 
6. International Transfers
 
If you are located in the EU or UK, your data may be transferred to countries outside your jurisdiction, including to our servers or service providers in the U.S. and India. When we do so, we use safeguards such as Standard Contractual Clauses to ensure appropriate protection.
 
7. Data Retention
We retain your personal data only for as long as necessary to:
  • Fulfill your orders
  • Provide customer support
  • Comply with legal and tax obligations
In general, order records are kept for up to 6 years.
 
8. Your Rights (GDPR & Applicable Laws)
Depending on your location, you may have rights to:
  • Access your data
  • Correct accurate data
  • Delete your data
  • Restrict or object to processing
  • Port your data to another provider
  • Withdraw consent at any time (e.g., for marketing)
  • Opt out of targeted advertising and cookies
  • File a complaint with your local data protection authority
To exercise these rights, email us at: lineageboutique@gmail.com
We may need to verify your identity before fulfilling your request.
 
9. Children’s Privacy
 
Our Services are not directed to children under 16. We do not knowingly collect data from minors. If you believe a child has provided us with personal data, please contact us to have it removed.
 
10. Security
 
We implement reasonable safeguards to protect your data. However, no system is 100% secure. We encourage you not to share sensitive information through unsecured channels.
 
11. Changes to This Policy
 
We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we do, we will revise the “Effective Date” above. Please review it regularly.
 
Contact Us
 
If you have any questions or wish to exercise your rights, please contact:
Phone: +91 6006957871
 
 
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